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Phunware COO Randall Crowder joins Natalie Stoberman from the Proactive studio to explain how the current cryptocurrency market volatility is paving the way for blockchain technology to help consumers reclaim their data.

Crowder says Phunware is launching an initiative to give control of data currently stored by the company back to consumers in an ongoing effort to commercialize a new data economy that leverages blockchain to reimagine how brands engage consumers.

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